How Much Money Does Ninja Make From Mixer

Ninja & Shroud Make $40 Million Combined From Mixer Buyout In Just Months

Following the closure of Mixer, streamers Ninja and Shroud refused to apply their contract to Facebook Gaming, and received a $40 million payout.

Following the sudden closure of Mixer, high-profile streamers Ninja and Shroud earned a combined $40 million payday for having the Microsoft-owned streaming platform buy out their contracts. In a shocking move, Microsoft has pulled the plug on their long-struggling Mixer platform, and currently endeavors to transfer their streamers to Facebook Gaming. The move to Facebook comes as cold comfort to streamers who didn't anticipate the sudden closure of Mixer, and many are unsure of the future of Facebook Gaming compared to stalwarts like Twitch and YouTube.

Two of the biggest streamers on Mixer, Shroud and Ninja, were high-profile acquisitions for the platform in its early days. Their exclusive contracts with Mixer did a good job in drawing attention to the fledgling streaming platform, though it clearly wasn't enough to elevate Mixer to the level of its competition. Now, Mixer is shutting down, and neither Ninja nor Shroud are interested in having an exclusive contract with Facebook Gaming.

Ninja and Shroud chose not to continue their contract with Mixer and take a chance on Facebook Gaming, thus forcing Microsoft to buy out their contracts. As a result, Shroud was paid $10 million, and Ninja scored an astounding $30 million payday, just to be released from their Mixer contract. This information was reported by esports insider Rob Breslau, better known as Slasher on Twitter.

Sources: Facebook offered an insane offer at almost double for the original Mixer contracts of Ninja and Shroud but Loaded/Ninja/Shroud said no and forced Mixer to buy them out. Ninja made ~$30M from Mixer, and Shroud made ~$10M

Ninja and Shroud are now free agents

— Rod "4475 SR & Immortal peak" Breslau (@Slasher) June 22, 2020

Microsoft's financial loss is the gain of Ninja and Shroud. On one hand, it's easy to disparage the two streamers for making such an obscene amount of money from Microsoft's poor business decisions, but then again, the poor decisions were Microsoft's to make. Maybe if they spent more money on developing their platform instead of securing high-profile exclusive "celebrities," Mixer would have fared better in the long run. It also raises the question of whether Microsoft should have waited for their contracts to expire before deciding to shut down the service. With that in mind, it shows how much money Microsoft may have been losing on Mixer if they chose to throw away $40 million on Ninja and Shroud rather than keep the platform active.

For now, Twitch remains the undisputed platform of choice for both popular streamers and casual hobbyists alike. YouTube is second place, but it's not even close. In the face of the overwhelming popularity of Twitch, Mixer didn't stand a chance. Facebook Gaming needs to provide a radically different experience for streamers and viewers like if it wants to buck the trend. If Facebook Gaming just copies those other platforms, it offers nothing new to sway players and audiences away from the overwhelming dominance of Twitch and YouTube.

Next: Twitch Prime Giving Away Over 20 SNK Games For Free

Source: Slasher

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Zak Wojnar is a writer from New York City. He's covered everything from video games and movies to maple syrup and deli business. Thanks to Screen Rant, he's discovered his newest passion, interviewing artists. He takes great joy in letting film and gaming legends tell their own story and share their passion for their art. Zak's first memory is going with his dad to Tower Records and buying the VHS boxed set of the original Star Wars trilogy. Over the next decade or so, those tapes would be completely worn out through overuse. When he's not preparing for the next big interview, he can usually be found sitting too close to the TV, either re-watching Miami Vice or The X-Files, or getting lost in a video game. Zak has bylines at Game Informer, Muscle & Fitness, PopCultureGalaxy, Men's Fitness, Cheese Connoisseur, and Deli Business (see, that wasn't a joke before!), among others. Follow and engage with him on Twitter @ZakWojnar.